March 22, 2011

DYA For City Chic at LMFF!

On a more positive note, I had an AMAZING trip down to Melbourne last week to be part of L’Oreal Melbourne Fashion Festival. Four of the five dresses that will be available in Sally Chatfield from X-Factor opened the show (we all remember Sally in the DYA Space Skirt don’t we??) and international models Laura Wells and Bree Warren were flown in to walk the runway.

We made the entire back page of The Age the next day and have since had many of you lovely people contacting us to let us know how great it all looked on the runway. For those that didn’t get a chance to head down to Melbourne, I’ve posted some pics below from the show.

ALSO, anybody who picked up the most recent OK! might just have noticed Melissa Bergland who plays Jenny Gross on the new Channel 7 show Winners and Losers (premiering tonight at 8:30!) looking HOTT in the Damn You Alexis statement shoulder dress from the A/W collection.

Can I get a hell yeah?


Natalie Mulford said...


Congrats! I was so excited when you mentioned it in the last post & now seeing the pictures, WOW! I can't decide which one I like the best! I think it's a tie between teh 1st & last pictures above!

Gena Loren said...


Alexandra said...

LOVE the top dress! Is the price point going to be similar to DYA?

Megan said...

The maxi is $349.95 and will be in store late April. You'll love it when you see it in person!